The penetration strategy and the way in which the different target markets are going to be reached are defined. At this point you define if you want to develop an electronic commerce strategy. The logistics strategy is also defined to bring the products or usa phone list to the hands of the buyers. Return on investment and level of satisfaction How are we going to measure the return on investment and how are we going to measure the level of customer satisfaction and loyalty both in the sales service, as well as in the experience with the product and after-sales service.